Step 1 — Our AI-personalized outbound
AI-researched
To: ryan@kestrelridgeadvisors.com
Subject: Ryan, SLB at close
Hi Ryan,
Given Kestrel Ridge’s focus on lower middle-market manufacturing deals, are you seeing any mandates right now that include operating real estate? We’re a direct buyer through sale-leasebacks — we buy the property and lease it back to the business, which can substantially raise seller proceeds.
Worth a quick chat? If this isn’t a match, just say the word.
2 days later
Step 2 — The reply that lands in your inbox
Qualified lead
From: Ryan Cole — Managing Director, Kestrel Ridge Advisors
Thanks Daniel — good timing. We have two sell-side mandates going to market next quarter where the owner holds the building.
Can you send over your buy box (deal size, geography, property types)? Happy to set up a call next week.
Real human reply
Clear interest: asked for criteria and a call
Matches the agreed ICP
The Gray Areas, Decided
Six replies, six verdicts. This is exactly how our AI — and the humans reviewing it — decide what you pay for.
RH
Rick H.
Plant Manager · plastics manufacturer
Qualified — you pay
Re: Unclaimed R&D credits
“Forwarding this to our owner — he’d like more information on what you do. Where can we learn more?”
Why it counts: a hand-off to the decision-maker inside the target account, asking for more information, is real buying motion.
AP
Dr. Anna P.
Owner · family dental practice
Qualified — you pay
Re: Practice and building
“We do own the building. Not in a rush to sell, but I’d listen to a number — how does your process work?”
Why it counts: explicit interest from exactly the agreed ICP — an owner who holds the real estate.
JL
Jess L.
Head of Growth · DTC skincare brand
Qualified — you pay
Re: Creative plateau
“Our Meta CPA has been creeping up for two months. Can you send a few examples for brands our size? I’m free Thursday.”
Why it counts: a real pain, a request for proof and a proposed time — from a contact inside your ICP.
⚙
Auto-reply
no human involved
Not qualified — free
Automatic reply: Practice and building
“I’m currently out of office with limited access to email…”
Why it’s free: automated replies are filtered out before they ever reach you. Never billed.
KS
Kevin S.
Partner · business brokerage
Not qualified — free
Re: SLB at close
“Nothing with real estate on our desk right now, but keep us in mind — we’ll reach out if one comes up.”
Why it’s free: a “maybe later” isn’t a lead yet. We keep following up, and you only pay if it turns into real interest.
OF
Dr. Omar F.
Associate dentist · group practice
Not qualified — free
Re: Practice and building
“I don’t own the practice, but I’m curious — what would you offer for a practice like ours?”
Why it’s free: interest from someone outside your agreed ICP (here, not the owner) doesn’t count. We tighten targeting instead of charging you.
Representative examples. On your free consultation we’ll show you real, anonymized replies from campaigns in your industry.
From Reply to Your Inbox
Step 1
Reply detected
Our AI reads every response the moment it lands — across all campaign inboxes, in any language.
Step 2
Checked against your ICP
Intent and fit are verified before anything reaches you. Auto-replies, bounces and no’s are filtered out.
Step 3
Delivered to your inbox
The full thread is handed to your team with the prospect warm — you take the conversation from there.
Disagree with a lead? Flag it and you don’t pay for it. The definition of “qualified” is agreed with you before campaigns launch — in writing.
Now Imagine These With Your Name on Them
Book a free 15-minute call and we’ll show you real replies from your industry — plus exactly what your pricing would look like.