Pricing
Two parts, both fixed before launch
Exact rates depend on your market and ICP — you get them on a free 15-minute call, or can estimate them with our ROI calculator.
Fixed monthly fee
The sending system
Dedicated domains, 40+ inboxes, warm-up, data, AI research, copywriting and daily campaign management. It’s fixed and covers only part of what running your campaigns costs us — which is what keeps the per-lead price lower.
Fixed price per qualified lead
Only for real interest
You pay for a lead when a contact who matches the agreed ICP replies with genuine interest. Auto-replies, “not interested”, unsubscribes and replies outside your ICP are free.
Month-to-month
No long-term contract. Pause or cancel with 7 days’ notice.
Optional monthly lead cap
Set a ceiling so costs never run away from you.
No setup fee
You start paying when campaigns are being built — no one-off onboarding charge.
Your domains stay yours
Cancel and we transfer the domains and inboxes, or shut them down — your call.
Exclusive leads
Every lead is yours alone. We never resell or share them.
Disputed leads credited
If a billed lead fails the agreed ICP, or you were already talking to them, flag it and we credit it.
Why this model
Why not a success fee or pay-per-meeting?
Why not a success fee?
A commission ties our pay to your pricing, sales process and deal timelines, which we don’t control — and means sharing revenue on every deal. A fixed price per lead keeps the cost known up front, and every deal you close stays 100% yours.
Why not pay-per-meeting?
Most clients have their own sales process and want to control it: replying with tailored info, a video or a call on their terms. Pre-booked meetings often mean unqualified prospects who never show. We hand you the warm reply instead.
Why a monthly fee at all?
Every campaign has real costs before the first lead: domains, dozens of inboxes, warm-up, data and daily management. A flat fee covers part of that, so the price you pay per lead can stay low.
What you pay for
What counts as a qualified lead
A decision-maker or key influencer who matches every agreed ICP filter and writes back with genuine interest. Each reply is reviewed before it’s billed.
Qualified — you pay
Real interest from your ICP
Asking for details, pricing or a call. Forwarding you to the decision-maker. Proposing a time to talk.
Not qualified — free
Everything else
Auto-replies and out-of-office. “Not interested” and unsubscribes. “Maybe later”. Anyone outside the ICP you agreed.
The process
From your ICP to replies in your inbox
Campaigns go live around day 14, and the first qualified leads typically arrive in weeks 3–4.
Step 1
Agree your ICP — and what “qualified” means
A short onboarding form and call. We fix your target profile (industry, role, company size, geography) and, in writing, what counts as a qualified lead.
Step 2
Build and verify the list
Contacts come from paid data providers (Apollo, Snov.io, LinkedIn Sales Navigator) plus company websites and public data. Every record is validated before launch.
Step 3
Set up dedicated sending
We buy and warm up dedicated domains and 40+ inboxes in your brand’s name — never your main domain — and keep each inbox under 30 sends a day.
Step 4
AI research, copy you approve
Our AI reads each prospect’s website and LinkedIn and writes an opener specific to them. You review and approve the strategy and copy before anything goes out.
Step 5
Every reply checked
Each reply is reviewed against the agreed ICP. Auto-replies, no’s and out-of-profile replies are filtered out — and never billed.
Step 6
Leads delivered in real time
Qualified replies are forwarded to your inbox (or Slack) with the full thread. Your team takes the conversation from there.
Your side
What we need from you
About 10–20 minutes before launch. We handle prospecting, sending, follow-ups and optimization.
1
A short onboarding form
Your business, ICP and past clients — about 10 minutes.
2
Approve the strategy and copy
Review the targeting and email drafts before anything goes live.
3
Reply to your leads
Jump on qualified replies as they land and close the deals.
Want Your Exact Numbers?
Book a free 15-minute call and leave with your per-lead price, monthly fee and realistic volumes for your market. No second call needed to get pricing.