Cold email for M&A advisors & business brokers
Proprietary sell-side deal flow for M&A advisors
A direct-to-owner origination channel that runs alongside your referral network. We agree the mandate profile up front and hand you only owners who reply with genuine interest.
The problem
Why mandate flow is so uneven
Most new mandates still come through referrals — and referrals don’t arrive on a schedule.
Referral-dependent pipeline
When mandates come mostly through your network, origination rises and falls with relationships you don’t control.
Senior time spent sourcing
Every hour a partner spends originating is an hour taken away from live deals.
Owners don’t raise their hand
The founder-owned businesses worth talking to are rarely on the market — you have to reach the owner first.
How it works
From setup to qualified replies
Campaigns go live in about 14 days. You approve the targeting and the copy before anything is sent.
Step 1
Agree the mandate profile
Sector, size, geography and ownership — plus what counts as a qualified owner reply — fixed in writing before launch.
Step 2
Reach owners directly
Researched, personalized emails to founder-owners who match the profile, approved by you before launch.
Step 3
Only genuine interest
Every reply is reviewed against the agreed profile. Out-of-profile and “maybe later” replies are never billed.
Step 4
You lead every conversation
Qualified owner replies land in your inbox with the full thread, so your team runs the conversation from the first reply.
AI-based personalization
Every email reads like we did the research
Each email references something real about the owner’s business. A representative example for a lower-middle-market sell-side advisor:
Pricing
You only pay for qualified leads
No long-term contracts and no paying for activity. Exact rates depend on your market and ICP.
A flat monthly infrastructure fee
Dedicated domains, inboxes, warm-up, AI research and daily campaign management.
A fixed price per qualified lead
You’re only charged when a real, ICP-matching lead shows interest.
Month-to-month, with an optional cap
Pause or cancel anytime, and set a monthly lead cap so costs never run away.
Let’s Build Your Pipeline
Book a free 15-minute call and we’ll show you how Celestic would run outbound for your business — and exactly what it would cost.