Overview

A manufacturer of custom lamps made only for hotels wanted to win projects beyond its existing chains.

Celestic reached 7,000+ hotels and generated 44 interested hotels, from family-run hotels in Spain to a 4-diamond resort in Cancún that asked for a quote.

Results

  • 44 interested hotels from 7,000+ contacted.

  • In Spain, about 1 in 100 hotels contacted replied with interest.

  • 6+ buying signals: quote requests, price lists, a 56-apartment refurbishment, a 2027 CAPEX plan.

What the replies looked like

Hotel group

Northern Spain (translated)

Interested buyer

“We are precisely looking at changing desk and headboard lamps for CAPEX 2027.”

Family-run coastal hotel

Catalonia (translated)

Quote request

“This winter we wanted to change some bed headboards and wall lights… could you quote us?”

Purchasing team

4-diamond resort, Cancún (paraphrased)

Quote request

“Please quote 4 buffet lamps with a 1 m cable.”

What we did

  • Dedicated domains and inboxes, warmed up before launch — never the client’s main domain.

  • Contacted GMs, owners, purchasing and technical teams in Spain, Mexico, the Caribbean and Europe.

  • Follow-ups on reordering identical lamps and a contract department that runs each project.

One of the emails behind those conversations

Sample email (translated)AI-personalized
To:@.com
Subject:lamp replacements

Hi,

At a restored 19th-century farmhouse hotel like yours, is there a lamp design that's been stuck on hold because you weren't sure whether it was feasible or what it would cost?

Send us whatever you have sketched and we'll tell you whether it can be made and at what price, with a real render before production.

We've worked with , and we've spent 40 years working only with hotels.

Shall I send you a quick summary of how we work?

If it's not a fit, I'll leave you in peace.

Thanks,

Sell to hotels or other project-based buyers? Let’s map your plan.

At a glance

Industry

Hotel Lighting Manufacturing

Location

Spain · selling in Spain, Mexico, the Caribbean & Europe

Timeline

Launched June 2026 · ongoing

Services

AI-personalized cold email in Spanish & English to hotels

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leads yearly?

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