24 new clients and a 6-figure revenue for a Marketing agency from Colorado, USA.
Clients Closed
Appointments Booked
Forecasted Revenue
Overview
A boutique agency with a passion for data-driven marketing, relied entirely on word-of-mouth and personal referrals to find clients. But this model lacked consistency and scale. They needed a lead generation engine they could trust—something built for outbound, not luck.
Celestic stepped in to deploy a full-stack cold outreach system. In just 14 days, we were live, and shortly after, high-quality appointments started rolling in.
The result: 24 new clients and a direct line to some of the most strategic marketing executives in the U.S.
About the client
The client is a full-service marketing agency specializing in performance-driven strategies: SEO, PPC, Connected TV, video, and eCommerce campaigns. Based in Colorado, their mission is to help clients dominate digital channels through tailored, measurable, and scalable campaigns.
Their small but nimble team prides itself on personalized service and measurable ROI—making it critical that every lead they speak to is a high-intent opportunity worth their time.
Industry
Marketing & Advertising
Headquarters
Steamboat Springs, CO, USA
Company size
11-20
Challenges the Client Faced
Operating in an ultra-saturated space, they had trouble standing out, even with a solid portfolio.
Dependence on referrals left growth stagnant and unpredictable.
They wanted to land larger clients (100+ employees), but Facebook Ads and inbound tactics didn’t deliver.
Previous vendor partnerships failed, leading to wasted budget and stalled momentum
Without a scalable lead generation system, every new engagement felt like a gamble, impacting internal confidence and long-term planning.
Why they chose Celestic
After evaluating multiple options, they ultimately decided to partner with Celestic for some key reasons:
- Proven Track Record. We’ve helped over 30 marketing agencies attract new clients and grow faster. We understand the common pain points they face and exactly how to solve them. For the client, the top priority was choosing a partner who truly understood their business and had a proven track record of helping similar companies grow.
- Rapid Activation. Celestic launched the full outreach system in under 14 days, including 40+ warmed inboxes, tailored sequences, and multivariate testing.
- ROI-Focused Strategy. Instead of vanity metrics, our model is built around bottom-line results—appointments that convert into deals.
- Deep ICP Targeting. Rather than rely on generic firmographics, Celestic developed precisely filtered lead lists matched to the agency’s ideal buyer profile.
Execution Process
Phase 1: Setup & Strategy Development (Week 1–2)
Celestic began by building a solid infrastructure to support high-volume, deliverability-optimized outreach:
- Domain Infrastructure: Acquired and configured multiple domains and 40+ inboxes. Implemented custom SPF, DKIM, and DMARC to ensure optimal sender reputation.
- Inbox Warm-Up: All inboxes were warmed using automated tools and natural sending patterns before launch.
- Lead List Building: Created tailored databases based on criteria such as industry, headcount (100+ employees), location (U.S.), and tech stack.
- Copywriting & Personalization: Developed multiple copy variants with human-sounding AI personalization and dynamic variables based on prospect characteristics. Messaging was designed to drive responses from senior-level decision-makers (e.g., CMOs, VPs of Marketing).
- Approval & Alignment: Strategy, audience segments, and messaging were shared with the client for review and alignment before launch.
Phase 2: Launch & Initial Outreach (Week 2–4)
After infrastructure and messaging were approved:
- Campaign Activation: Launched initial outreach sequences across multiple inboxes.
- Response Management: All positive replies were forwarded directly to the client’s sales team for follow-up. Low-interest responses were handled with soft nurturing.
- Real-Time Delivery: Calendly links and replies were delivered instantly through Slack and email to maintain response speed.
Phase 3: Optimization & Scale (Ongoing)
Once the first wave of data was collected, Celestic moved into optimization mode:
- A/B Testing: Continuously tested subject lines, CTAs, send times, and copy tone.
- Targeting Refinement: Weekly reviews to remove underperforming segments and double down on responsive ones.
- Volume Adjustment: Scaled sending volume as reply rates and sender reputation stabilized.
- Weekly Syncs: Shared insights, performance dashboards, and actionable next steps with the client.
Results in a nutshell
- 125 total appointments booked over the course of the campaign.
- 24 new high-value clients closed.
- $485,000+ in forecasted revenue.
- Opened high-level conversations, including with the CMO of a $845M+ U.S. education group.
- Fully automated deal flow.
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